by David Munves, CFA | Jul 9, 2020 | Credit and Capital Markets
“The circulation of confidence is better than the circulation of money.” James Madison The corporate bond market has...
by David Munves, CFA | Jun 18, 2020 | Credit and Capital Markets
After a spate of downgrades in the leveraged loan market, more than a third of the sector is rated B- or below — a record level. Despite this, after falling by 21% on the news of Covid-19 outbreak the S&P/LSTA Leveraged Loan Index has now regained almost...
by David Munves, CFA | Jun 12, 2020 | Strategic Marketing
In marketing complex financial products I’ve found that the biggest challenge at the lead qualification stage (the second one in the sales pipeline schema) is getting prospects to engage with a product. Without this, they won’t devote the time and bandwidth to...
by David Munves, CFA | Jun 10, 2020 | Credit and Capital Markets
Expectations of an economic rebound, government support programs, and low interest rates have all been cited as reasons for the corporate bond market’s strong performance. But when it comes to active fund managers, Fear Of Missing Out on the rally that kicked off in...
by David Munves, CFA | Jun 5, 2020 | Strategic Marketing
In this, the second post on the use of strategic content to boost B2B sales, I focus on a common challenge all vendors face at the outset of the sales process, namely the need to identify unqualified leads from a much larger group of raw prospects – the initial step...
