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The Confidence Game: Covid, Consumers, and the Outlook for the Corporate Bond Market

by David Munves, CFA | Jul 9, 2020 | Credit and Capital Markets

“The circulation of confidence is better than the circulation of money.”                                                                                                                                                 James Madison   The corporate bond market has...

Junk, Real Junk, and the Default Leverage Effect

by David Munves, CFA | Jun 18, 2020 | Credit and Capital Markets

After a spate of downgrades in the leveraged loan market, more than a third of the sector is rated B- or below — a record level.  Despite this, after falling by 21% on the news of Covid-19 outbreak the S&P/LSTA Leveraged Loan Index has now regained almost...

Using Strategic Content to Grow Sales of B2B Financial Products: Qualifying Leads

by David Munves, CFA | Jun 12, 2020 | Strategic Marketing

In marketing complex financial products I’ve found that the biggest challenge at the lead qualification stage (the second one in the sales pipeline schema) is getting prospects to engage with a product.  Without this, they won’t devote the time and bandwidth to...

FOMO: A Powerful Motivator for Fund Managers in a Time of Rising Markets

by David Munves, CFA | Jun 10, 2020 | Credit and Capital Markets

Expectations of an economic rebound, government support programs, and low interest rates have all been cited as reasons for the corporate bond market’s strong performance.  But when it comes to active fund managers, Fear Of Missing Out on the rally that kicked off in...

Using Strategic Content to Grow Sales of B2B Financial Products: Identifying Leads

by David Munves, CFA | Jun 5, 2020 | Strategic Marketing

In this, the second post on the use of strategic content to boost B2B sales, I focus on a common challenge all vendors face at the outset of the sales process, namely the need to identify unqualified leads from a much larger group of raw prospects – the initial step...
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Recent Posts

  • Do PIKs Mark the Peak of the Credit Cycle? November 11, 2020
  • Pandemic Accelerates Digital Transformations, Creating Opportunities for Vendors of New B2B Technology Solutions October 19, 2020
  • B2B Sales Topics: Turning Free Trials into Signed Contracts October 13, 2020
  • Forget about Stocks: When it Comes to the Economy, the Corporate Bond Market is What Matters July 27, 2020
  • Using Strategic Content to Grow Sales of B2B Financial Products: Improving Contract Closure Rates July 14, 2020

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© Copyright DWM Consulting Services LLC. All Rights Reserved.